Wear the pumpjack. Start the conversation.

Welcome to my story. I've been on a journey with my daughters photographing pumpjacks across the prairie landscape. These machines symbolize the heartbeat of our economy and provide my family with energy security. However, this is not a view shared by all, with conversations entrenched in the black and white. We need to find the grey that unites us.

I was inspired to address this problem by creating space for intellectual curiosity and to connect us in constructive dialogue on energy. The concept of Classy Jack came to light. A clothing line that blends fashion with purpose to evoke interest in energy from a positive talking point.

It's business fashion that celebrates the pumpjack and designed to be worn in the office, where corporate meets field. Classy Jack reminds us to foster a culture of curiosity and rediscover the art of conversation.